Designing Your First Coffee Shop Menu

What this involves

Your menu is where concept, equipment, and cost meet. It sets your labor, your marketing, and your sales forecast, so design it on purpose. Expect it to change, and revisit it as you learn what sells.

• Start with a short, focused lineup you can make well every time.
• Let your concept and equipment decide what belongs on the menu.
• Price from your real costs and the local market.

Your Menu Design checklist

The steps this milestone covers. Start the personalized version to check them off and save your progress.

• Draft your core drink lineup
• Match the menu to your concept and equipment
• Set prices and target margins

Free tools for this step

• COGS & drink pricing calculatorCost your lattes and cold brew to the cent, then price them for a healthy margin.Open the tool →
• Recipe card builderDocument each drink once, with sizes, ingredients, and build steps, then print a deck to laminate for the bar.Open the tool →