Guides
Guides for opening your shop
Short reads on the practical side of launching, meant to sit next to the planning tools. More guides are on the way.
Featured
- Equipment and setupBuying your espresso machine: whose advice to trustWhy every source of buying advice is a little biased, the questions that protect you when you hire a tech, and the two habits that prevent most breakdowns.Read the guide →
- Tools and subscriptionsYour tech stack and subscriptionsA lean software stack for a new coffee business, with the tools I'd actually pick and my take on what's a must have and what you can skip.Read the guide →
Reference
The reference shelf
Coffee and business books, SCA water and brewing standards, plus free podcasts, videos, and communities worth your time.