Guides

Guides for opening your shop

Short reads on the practical side of launching, meant to sit next to the planning tools. More guides are on the way.

Featured

Equipment and setupCoffee cart: build it, buy new, or buy usedThe three ways to get a mobile coffee cart, what each one really costs, and the health-code and power traps that catch new owners.Read the guide

Equipment and setupBuying your espresso machine: whose advice to trustWhy every source of buying advice is a little biased, the questions that protect you when you hire a tech, and the two habits that prevent most breakdowns.Read the guide
Tools and subscriptionsYour tech stack and subscriptionsA lean software stack for a new coffee business, with the tools I'd actually pick and my take on what's a must have and what you can skip.Read the guide

Reference

The reference shelf

Coffee and business books, SCA water and brewing standards, plus free podcasts, videos, and communities worth your time.

Browse the shelf