Open phase

How to Market a Coffee Shop Before You Open

The Marketing milestone of opening a coffee business. Build awareness before you open.

What this involves

Awareness before opening turns day one into a crowd instead of an empty room.

  • Make sure people can find you online before you open.
  • Build a launch list of neighbors and locals.
  • Plan an opening announcement and a first-visit offer.

Your Marketing checklist

The steps this milestone covers. Start the personalized version to check them off and save your progress.

  • Set up a simple website
  • Plan a launch announcement

Make this step yours

Answer a few questions and ShopLaunch tailors Marketing and the rest of your roadmap to your concept, budget, and pace. Save it, check off steps, and come back any time.

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